Professional Resume
Experience & Expertise
A decade of results across marketing, communications, design and community engagement.
Professional Experience
Marketing Executive
Stockland Wendouree
November 2025 – Present
Ballarat, VIC·Full-time
- Plan, coordinate and deliver marketing campaigns supporting customer engagement, retailer performance, centre visitation and community connection.
- Create customer-facing communications across social media, electronic direct mail, digital screens, websites, signage and promotional collateral.
- Develop written and visual content that reflects campaign objectives and Stockland's brand standards.
- Coordinate campaign timelines, creative requirements, suppliers, community partners, retailers and internal stakeholders.
- Deliver seasonal campaigns, school holiday activities, store openings, cultural initiatives and community events.
- Support community partnerships with local schools, charities, emergency services and community organisations.
Advertising Sales Manager & Production Design Assistant
Provincial Media
2025
Ballarat, VIC·Contract
- Sold and managed advertising across regional lifestyle magazines.
- Assisted with graphic design and production coordination.
- Delivered tailored marketing solutions and maintained strong client relationships.
- Created engaging content for social media to promote businesses and organisations.
Founder & Director
Monarch Giftware
2016 – 2024
Ballarat, VIC·Self-employed
- Launched and led a successful handmade product business over eight years.
- Managed product design, sales, marketing, and online store operations.
- Coordinated seasonal pop-up events with local makers.
- Built strong customer relationships through engaging content and storytelling.
- Product photography and visual brand management.
Marketing Manager
Mulcahy & Co
2015 – 2016
Ballarat, VIC·Full-time
- Directed digital marketing and social media campaigns.
- Led rebranding projects and event promotions.
- Managed external suppliers and oversaw promotional budgets.
Marketing
Lark
2016
Ballarat, VIC·Contract
- Supported marketing campaigns through catalogue design, product photography, and content creation.
- Uploaded and managed product listings via the Magento e-commerce platform.
- Collaborated with the director on retail promotions and seasonal brand strategy.
Marketing Manager
Ballarat Real Estate
2010 – 2013
Ballarat, VIC·Full-time
- Produced a weekly property magazine and led multi-channel campaigns.
- Supported the sales team with video marketing and presentations.
- Maintained the company website and digital assets.
- Finalist – REIV Awards for Excellence in Marketing.
Freelance Designer & Campaign Manager
Self-employed
2012 – Present
Ballarat, VIC·Freelance
- Developed branding for fundraising events and op shop signage.
- Created websites, social content, and promotional material.
- General graphic design services for a range of clients.
Education
Bachelor of Media & Communications (Public Relations)
Swinburne University (Online)
2024 – CurrentIn Progress
Advanced Diploma of Graphic Design
Federation University Australia
2014
Certificate II in Business
Regional Training Services
2002
Core Skills
Marketing & Strategy
Marketing Campaign DeliveryDigital MarketingSocial Media MarketingBrand ManagementEmail Marketing (eDMs)Campaign Planning & Execution
Creative & Design
Graphic DesignAdobe Creative CloudCanvaPhotography & VideographyContent CreationCopywriting
Communications & Engagement
Public RelationsCommunity EngagementStakeholder EngagementEvent MarketingCorporate CommunicationsMedia Relations
Technology & Tools
Salesforce Marketing CloudSprout SocialMeta Business SuiteMicrosoft 365AI & Workflow AutomationAsana
Interested in working together?
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