Campaigns delivered, communities connected, and results that speak for themselves.
Stockland Wendouree
Helped deliver a large-scale ANZAC commemorative installation involving 11 local schools, resulting in 3,463 reported participations throughout the community. The campaign generated a strong customer engagement response and measurably increased foot traffic to the centre.
Ballarat Real Estate
Recognised as a finalist in the Real Estate Institute of Victoria's Awards for Excellence in Marketing, acknowledging the quality and impact of multi-channel campaigns produced during tenure as Marketing Manager.
Monarch Giftware
Launched and led a successful handmade product business from the ground up — managing product design, sales, marketing, an online store, and seasonal pop-up events with local makers. Built a loyal customer base through authentic storytelling and community-first marketing.
A snapshot of campaigns and activations delivered across retail, community and media sectors.
Delivered seasonal campaigns, school holiday activities, store openings, cultural initiatives and community events at Stockland Wendouree.
Supported NAIDOC Week, community sporting activations, Coffee with a Cop and local charity partnerships.
Produced social media posts, campaign artwork, eDM content, retailer communications and customer notices across multiple channels.
Developed marketing communications for retailer openings, centre events and community partnerships.
Sold and managed advertising across regional lifestyle magazines at Provincial Media, delivering tailored marketing solutions for clients.
Produced a weekly property magazine and led multi-channel campaigns at Ballarat Real Estate, supporting the sales team with video marketing and digital assets.
Developed branding for fundraising events, op shop signage, websites and promotional material as a freelance designer and campaign manager.
Directed digital marketing, social media campaigns, rebranding projects and event promotions at Mulcahy & Co.
Gallup's CliftonStrengths® assessment identifies natural talents that drive performance. My top themes reflect a strong preference for executing — turning ideas into action and consistently delivering results.
A strong inner drive and innate source of intensity, energy and power that motivates hard work to get things done.
A powerful ability to prioritise, set goals and work efficiently — avoiding distractions and staying on track toward an overall objective.
Noticing and appreciating each person's unique characteristics — knowing how to bring out the best in individuals.
A preference for organisation, order and precision — controlled planning and routines that increase efficiency and bring structure to complexity.
A determination to do important work and make a difference — driven by meaningful contributions and a willingness to work hard for success.
I bring the same drive and attention to every project. Let's talk about what we can achieve together.
