The person behind the work.
Creative thinker. Strategic doer. Community champion.
I'm a marketing and communications professional with more than a decade of experience helping organisations connect with their communities, tell their stories, and deliver campaigns that actually move the needle.
My career has taken me across property, media, retail, small business and community-focused organisations — from producing weekly property magazines and leading award-nominated campaigns at Ballarat Real Estate, to founding and growing my own handmade product business over eight years, to my current role as Marketing Executive at Stockland Wendouree.
What drives me is the intersection of strategy and creativity — the ability to take a brief, shape it into a compelling campaign, and see it land with real impact. I love the full arc of a project: the thinking, the making, the delivering, and the measuring.
Community First
The best marketing builds genuine connection. I bring a community-first mindset to every campaign — whether it's a school activation, a charity partnership, or a retailer launch.
Creative Rigour
Great ideas need great execution. I hold both to the same standard — bringing visual communication, copywriting and strategic thinking together in every project.
Continuous Growth
I'm currently completing a Bachelor of Media & Communications (Public Relations) at Swinburne University, and I actively seek out new tools, platforms and skills to stay ahead.
Authentic Storytelling
People connect with people. I believe the most effective marketing is honest, human and rooted in a genuine understanding of the audience it's speaking to.
More than a
marketing manager.
I combine strategic thinking with hands-on creative delivery — I can write the brief, design the artwork, and manage the campaign timeline.
I have real experience across multiple sectors — property, retail, media, small business and community — giving me a versatile perspective most specialists lack.
I've built something from nothing: founding and running Monarch Giftware for eight years taught me resilience, resourcefulness and the value of authentic brand storytelling.
I hold a current National Police Clearance and Working With Children Check (Victoria), and I'm comfortable working with schools, charities and community organisations.
When I'm not planning campaigns or designing collateral, you'll find me exploring the local creative community, hunting for beautiful things at local markets, or working on the next chapter of my studies. I'm passionate about regional destinations and the organisations that make it thrive.
Let's connect.
I'm always open to conversations about new opportunities, collaborations and projects.